5feet11 is a unisex clothing brand built around vacational wear and beyond, with a live assortment that sits in the accessible end of the market, from Rs 899 entry to Rs 1,999 peak and a core at Rs 1,499. The catalog is broad across tops, bottoms, knitwear, outerwear, ethnicwear and loungewear, but the tight price spread and low markdown rate suggest a focused, full-price brand rather than a heavily discounted one.
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A mood, an occasion, a feeling, matched to real, wearable pieces from independent Indian brands.