Privacy Policy

• Moodloom is run by Starships AI Private Limited, a company incorporated in India. We decide what data Moodloom collects and why.
• You can search without signing up. We do not ask for your name or email to style a mood.
• We store the prompts you search so you can revisit and share them, and so we can improve the results.
• We use a cookie and a coarse fingerprint to remember your session and keep a fair daily search limit.
• We use analytics, and Meta's advertising tools, to understand how the product is used and whether our ads work. We do not sell your data to anyone.

Moodloom is operated by Starships AI Private Limited (“we”, “us”), a company incorporated in India. We are the data fiduciary for the personal data described in this policy under India’s Digital Personal Data Protection Act, 2023, and we handle it in line with that Act, the rules made under it, and the Information Technology Act, 2000.

Because Moodloom works without a login, most of what we hold is tied to an anonymous session rather than to you by name. If you choose to sign in, or to use a feature that needs more, we hold a little more, and only for that feature.

• Your search prompts. The words you type, the palette and edit we generate from them, and a snapshot of the resulting pieces. This is what lets a search keep a stable link you can return to or share.
• A session identifier. A randomly generated id stored in a cookie on your device, set the first time you arrive. It is a handle for your recent searches and the daily limit, not a login.
• A visitor fingerprint. A one-way, non-reversible hash derived from your IP address, browser, and language settings. It exists only so the daily search limit survives clearing a cookie or going incognito. We cannot turn it back into your IP address.
• Usage and device data. Pages viewed, interactions, approximate location, browser and device type, and similar technical signals, gathered through analytics so we can see what works and fix what does not.
• Session recordings. To understand and improve the experience, our analytics provider may record a replay of your session — the pages you see and the actions you take on them, including text you type into the search box. These recordings are used only for product diagnostics and improvement.
• Your account, if you sign in. Your email address, or the name and email Google shares if you sign in with Google, along with what you save to your wardrobe, your style profile, your conversations with the stylist, and your notification preferences.
• Fitting room photos, if you use them. A photo of yourself and the height you give us, used only to render how a piece would look on you. The photo is kept in private storage that is never publicly reachable.

We process your personal data on the basis of your consent, which you give by using a feature after reading this notice, and, where the law allows, for legitimate uses such as keeping the service secure and meeting our legal obligations.

• To generate your result: read your prompt, compose a palette and recommended pieces, and find matching pieces.
• To remember your recent searches and let you revisit or share a search by its link.
• To run the features you sign in for: your wardrobe, your stylist, your fitting room renders, and the emails and notifications you ask for.
• To enforce a fair daily search limit so the service stays available and affordable.
• To understand usage in aggregate, debug problems, and improve the quality of the edits Moodloom produces.
• To measure whether our ads on Meta's platforms bring people to Moodloom, and to show our ads to people who have visited.
• To keep Moodloom secure and to comply with the law where we are required to.

Moodloom sets a first-party session cookie the first time you visit. It holds a random id with no personal information in it and lasts about a year, so your recent searches and your place against the daily limit stick around between visits. Our analytics provider may also set cookies or use local storage to recognise return visits, and the Meta Pixel sets cookies so Meta can tell us when a visit came from one of our ads. You can clear or block these in your browser settings, though doing so may reset your history and limit.

We do not sell your data. We do rely on a small set of trusted providers who process data on our behalf so Moodloom can function. Each receives only what it needs for its part of the job.

• AI model providers, including Anthropic, OpenAI and Google, turn your prompt into a style brief and render fitting room images. Your prompt text, and your fitting room photo if you use that feature, is sent to generate the result.
• Search and media providers run queries against the open web to assemble your recommended and shoppable pieces.
• Our hosting and database provider, Amazon Web Services, runs the app and stores your data in its Mumbai region.
• Our analytics provider, PostHog, helps us measure and improve the product, including aggregated usage and session recordings used for diagnostics.
• Meta Platforms receives page visits and actions through the Meta Pixel and its Conversions API, to measure and target our ads. Meta uses this data under its own privacy policy.
• Our email provider, Amazon Simple Email Service, delivers the emails you sign up for.
• Our payment provider, Razorpay, takes the subscription payments for Moodloom for Brands. Your card or bank details go to Razorpay and never reach us; we keep the plan, its status and its payment dates.
• Authorities or legal successors, only where we are legally required to disclose, or if Moodloom is ever part of a merger or acquisition.

Some of these providers process data outside India, including in the United States. We transfer data abroad only to countries the Government of India has not restricted, and only to providers bound to protect it.

When you click through to a retailer or independent label, you leave Moodloom and that company’s own privacy policy governs what happens next. We do not control their sites and are not responsible for their practices.

Moodloom indexes fashion brands, and we sometimes write to one about working together. To do that we hold business contact details for the brand: the addresses it publishes on its own website, what its public records say about who runs it, and whether a message we sent was delivered. We use this only to get in touch about Moodloom, and we do not sell it, share it with other brands, or use it to build a profile of anyone.

• Every email we send about working together carries a one-click unsubscribe. Use it and we stop, permanently, and we keep a record of the address only so that we never contact it again.
• Write to us and we will tell you exactly what we hold about your brand, correct it, or delete it.
• Details we guessed rather than found published, and never used, are deleted after six months.

Moodloom for Brands is the part of Moodloom a label uses to make ads from its own catalogue. Signing in to it uses the same Moodloom account as the rest of the site.

• What we keep about you: your email, which labels you can open and whether as an admin or a member, who invited you or let you in, and the requests to join you have made or decided.
• What we keep about your label: the catalogue we read from its public storefront, the brand book we draw from it, the creatives and campaigns made for it, and your plan and its payment dates if you subscribe.
• If you add a label we don't carry yet: the store address you gave us, the name you typed, and any note you send asking us to look again at a store we turned down. We use them to add your label and to answer you.
• Emails about access: when someone asks to join your label, is let in, invited or removed, we email the people concerned. These are about who can reach your label's data, so they are sent even if you have turned off other email from us, and they carry no unsubscribe.
• We do not use what you do in Moodloom for Brands to show you shopping ads, and we do not send Meta page visits from it.

Labels using Moodloom for Brands can connect the ad account they run their label from by signing in with Facebook. Meta asks which business, ad account, Page and pixel to share, and shares only those.

• What we keep: the access Meta gives us, stored encrypted and never shown in the browser, plus the ids of the business, ad account, Page, Instagram account and pixel you chose.
• What we do with it: read what your campaigns did and what your pixel saw, each morning; show your Page's name, website, Instagram account and latest post, so you can see which Page your ads run as; and create the campaigns you approve on Moodloom, which spend nothing until you press Schedule.
• Removing it: press Forget this connection on Your campaigns and we delete our copy of the access at once. You can also remove Moodloom in your Meta business settings (Integrations, Connected apps); we notice within a day and stop.
• Deleting it: a deletion request made through Facebook deletes everything we hold from that sign-in. For anything else about your brand, email us.

If a public authority asks us for data we hold, we check that the request is lawful before answering, challenge one we consider unlawful, disclose only the minimum the request requires, and keep a record of each request, our answer and the reasoning behind it.

We keep stored searches for as long as they are useful for revisiting, sharing, and improving Moodloom, and we hold session and limit data only as long as it serves those purposes. Fitting room photos are deleted after 90 days without a visit, or the moment you delete them. Account data is deleted when you delete your account. When data is no longer needed, we delete it or strip it of anything that could identify you, except for records such as security logs that the law requires us to keep for at least one year.

You stay in control. Under Indian law you have the right to:

• Get a summary of the personal data we hold about you and how we use it, and the names of those we have shared it with.
• Have inaccurate or incomplete data corrected, completed or updated.
• Have your data erased once it is no longer needed, or when you withdraw your consent.
• Withdraw your consent at any time, as easily as you gave it. Withdrawing does not affect what we did before, and some features stop working without the data they need.
• Nominate another person to exercise these rights for you if you die or become unable to.
• Have a grievance about how we handle your data heard and resolved by us.

Ways to use them:

• Delete your Moodloom account yourself, on the web or in the Moodloom app: sign in, open Saved, scroll to Your account and tap Delete account. This removes your account, your saved board, your style profile, your push subscriptions and your conversations with the stylist straight away. Nothing is kept beyond that, apart from the aggregate analytics counts that carry no identifier.
• Delete a fitting room photo from the fitting room at any time.
• Clear your cookies to reset your session and recent-search history on a device.
• Use your browser's private mode or tracker controls to limit analytics and advertising cookies.
• Email us for anything else: to ask what we hold about a session or an account, to correct it, to delete some of it without closing the account, or to nominate someone. We reply within 30 days.

We use reputable infrastructure, encrypted connections, and access controls to guard the data we hold. No service can promise perfect security, but we treat your information with care and keep our exposure deliberately small. If a breach affects your personal data, we will tell you and the Data Protection Board of India as the law requires.

Moodloom is meant for adults. Under Indian law anyone under 18 is a child, and we do not knowingly collect a child’s personal data or track or target ads at children. If you are under 18, please use Moodloom only with a parent or guardian. If you believe a child has given us their data, write to us and we will delete it.

As Moodloom evolves, this policy may change with it. When we make a meaningful update, we will revise the date at the top of this page, and if you have an account we will tell you by email. We encourage you to check back now and then.

For anything privacy related, write to hello@theingenuity.co. A real person reads every message.

If you have a complaint about how we handle your personal data, write to our Grievance Officer, Rudraprasad Das, at hello@theingenuity.co. We acknowledge complaints within 24 hours and resolve them within 15 days.

If you are not satisfied with our answer, you may complain to the Data Protection Board of India.