Privacy Policy

• You can search without signing up. We do not ask for your name or email to style a mood.
• We store the prompts you search so you can revisit and share them, and so we can improve the results.
• We use a cookie and a coarse fingerprint to remember your session and keep a fair daily search limit.
• We use analytics to understand how the product is used. We do not sell your data to anyone.

Because Moodloom works without a login, most of what we hold is tied to an anonymous session rather than to you by name.

• Your search prompts. The words you type, the palette and edit we generate from them, and a snapshot of the resulting pieces. This is what lets a search keep a stable link you can return to or share.
• A session identifier. A randomly generated id stored in a cookie on your device, set the first time you arrive. It is a handle for your recent searches and the daily limit, not a login.
• A visitor fingerprint. A one-way, non-reversible hash derived from your IP address, browser, and language settings. It exists only so the daily search limit survives clearing a cookie or going incognito. We cannot turn it back into your IP address.
• Usage and device data. Pages viewed, interactions, approximate location, browser and device type, and similar technical signals, gathered through analytics so we can see what works and fix what does not.
• Session recordings. To understand and improve the experience, our analytics provider may record a replay of your session — the pages you see and the actions you take on them, including text you type into the search box. These recordings are used only for product diagnostics and improvement.

• To generate your result: read your prompt, compose a palette and recommended pieces, and find matching pieces.
• To remember your recent searches and let you revisit or share a search by its link.
• To enforce a fair daily search limit so the service stays available and affordable.
• To understand usage in aggregate, debug problems, and improve the quality of the edits Moodloom produces.
• To keep Moodloom secure and to comply with the law where we are required to.

Moodloom sets a first-party session cookie the first time you visit. It holds a random id with no personal information in it and lasts about a year, so your recent searches and your place against the daily limit stick around between visits. Our analytics provider may also set cookies or use local storage to recognise return visits. You can clear or block these in your browser settings, though doing so may reset your history and limit.

We do not sell your data. We do rely on a small set of trusted providers who process data on our behalf so Moodloom can function. Each receives only what it needs for its part of the job.

• AI model providers, including Anthropic (Claude), turn your prompt into a style brief. Your prompt text is sent to generate the result.
• Search and media providers run queries against the open web to assemble your recommended and shoppable pieces.
• Our hosting and database providers, including Vercel and Supabase, run the app and store your searches securely.
• Our analytics provider, PostHog, helps us measure and improve the product, including aggregated usage and session recordings used for diagnostics.
• Authorities or legal successors, only where we are legally required to disclose, or if Moodloom is ever part of a merger or acquisition.

When you click through to a retailer or independent label, you leave Moodloom and that company’s own privacy policy governs what happens next. We do not control their sites and are not responsible for their practices.

Moodloom indexes fashion brands, and we sometimes write to one about working together. To do that we hold business contact details for the brand: the addresses it publishes on its own website, what its public records say about who runs it, and whether a message we sent was delivered. We use this only to get in touch about Moodloom, and we do not sell it, share it with other brands, or use it to build a profile of anyone.

• Every email we send carries a one-click unsubscribe. Use it and we stop, permanently, and we keep a record of the address only so that we never contact it again.
• Write to us and we will tell you exactly what we hold about your brand, correct it, or delete it.
• Details we guessed rather than found published, and never used, are deleted after six months.

We keep stored searches for as long as they are useful for revisiting, sharing, and improving Moodloom, and we hold session and limit data only as long as it serves those purposes. When data is no longer needed, we delete it or strip it of anything that could identify a session.

You stay in control. Depending on where you live, you may have the right to access, correct, or delete the data we hold, or to object to how we use it.

• Delete your Moodloom account yourself, on the web or in the Moodloom app: sign in, open Saved, scroll to Your account and tap Delete account. This removes your account, your saved board, your style profile, your push subscriptions and your conversations with the stylist straight away. Nothing is kept beyond that, apart from the aggregate analytics counts that carry no identifier.
• Clear your cookies to reset your session and recent-search history on a device.
• Use your browser's private mode or tracker controls to limit analytics.
• Email us to ask what we hold about a session or an account, or to request that some of it be deleted without closing the account, and we will do our best to honour it.

We use reputable infrastructure, encrypted connections, and access controls to guard the data we hold. No service can promise perfect security, but we treat your information with care and keep our exposure deliberately small.

Moodloom is not directed at children under 13, and we do not knowingly collect their data. If you believe a child has used Moodloom and you would like that data removed, please write to us and we will take care of it.

As Moodloom evolves, this policy may change with it. When we make a meaningful update, we will revise the date at the top of this page. We encourage you to check back now and then.

For anything privacy related, write to hello@theingenuity.co. A real person reads every message.

By post: The Ingenuity Labs Inc, 8 The Green, Dover, DE 19901, USA.