98 Degree North positions itself as premium fast fashion for the bold generation, with a focus on modern streetwear and everyday fashion. The range is built around casual wear that is meant to move from work to the streets to downtime, with relaxed trousers, track pants, statement T-shirts and cozy sweaters at the center. The brand also foregrounds comfort, confidence, clean cuts, premium fabrics and a mix of global streetwear aesthetics with homegrown craftsmanship.
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A mood, an occasion, a feeling, matched to real, wearable pieces from independent Indian brands.