Aarita

Aarita is a homegrown online ethnic wear brand that frames itself as “Luxury Ethnic Wear” and sells handcrafted Anarkali suits, lehenga sets, western suit sets, and dresses. Its positioning leans on artisan-made pieces from Jaipur, with Indian techniques brought into a contemporary, feminine wardrobe that it says is made for everyday comfort as well as festive dressing. The range sits in accessible-premium territory, with dresses and suit sets around Rs 2,000 to Rs 4,500 and occasional lehenga pieces reaching Rs 9,999, so it feels more like a focused occasionwear label than a broad luxury house.