ABRAKH sells minimal, functional, effortless co-ord sets and reimagined ethnic silhouettes for women who want pieces that move from dawn to dusk. The assortment spans everyday fluid fits and occasionwear, with kaftans, kurta sets, chogha sets and festive co-ords built in cotton silk, mulberry silk, chanderi and zari-heavy constructions. Its positioning sits at thoughtful premium pricing, with a visible discount-led sales environment and a strong emphasis on fabric, fit and feeling.
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A mood, an occasion, a feeling, matched to real, wearable pieces from independent Indian brands.