Addy's

Addy's is a hip-hop fashion store for men and women, with a strong lean toward printed shirts and kurta style shirts in pure linen and pure bemberg satin. The brand frames itself as India's #1 designer linen clothing store and pushes cool, comfy streetwear for everyday style, while also naming party wear and semi-formal use. Its range is built around graphic, digitally printed shirts with a smaller linen-led ethnicwear side, sold at a mid-price point with heavy discounting.