Allure Armoire sells women's ethnic wear and co-ord sets, with a side of dresses, tops, bottoms, outerwear and loungewear. Its own copy frames the brand around stylish but comfortable clothing, timeless designs with modern trends, and outfits that work for the office, special events and casual days out. The live catalog leans heavily into set dressing in breathable fabrics like pure linen, mul cotton, chinon-chiffon, organza and tissue, with embroidered and floral pieces as the main draw.
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A mood, an occasion, a feeling, matched to real, wearable pieces from independent Indian brands.