Amoshi is a premium westernwear label for women in India, built around dresses, co-ord sets and occasional tops, bottoms, outerwear, activewear, ethnicwear, and loungewear. Its own copy stresses feminine, fashionable pieces that move from everyday wear to occasion wear, with a visible emphasis on fit, customisation, and made-in-India production. The brand reads as polished and trend-led, but not mass fast fashion, with sleeve customisations, inclusive sizing from XS to 2XL, and a constant focus on clean, luxe visuals.
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A mood, an occasion, a feeling, matched to real, wearable pieces from independent Indian brands.