Anavila is a designer label built around the linen sari, then extended into saris, blouses, kurtas, co-ord sets, overlays, jackets, dupattas, dresses, tunics, skirts and lehnga sets. Its website frames the brand as a way of redefining comfort, luxury and elegance for today’s women, with mindful creation and a strong emphasis on indigenous textiles, artisanal skill and original textile development. The live collection language shows a craft-led, story-rich practice that roots new drops in place and season, especially Madurai, jasmine, kolam and handwoven linen and cotton silk.
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A mood, an occasion, a feeling, matched to real, wearable pieces from independent Indian brands.