
Breathable Cotton Kurtas · fit-first size-inclusive designer wardrobe
Apella designs fit-first Indian wear in a wide size range from XS to 10XL, with made-to-order customization for a better waist to hip balance. Expect breathable kurtas, palazzos, dresses, co ord sets, and occasion lehengas in cotton, rayon, linen and more, styled in navy, black, white, and festive reds and blues.
























Apella makes a complete designer wardrobe for women and men, built around fit-first tailoring and free customization made to order. The range uses breathable cotton and rayon based fabrics like mul cotton, cotton flax, and viscose rayon, with decorative details on festive pieces such as embroidery, lace, gold foil accents, pearls, and light embellishment.
The label covers everyday wear through office, travel, festive and wedding dressing, with loungewear and nightwear options too. Women can look for plus size bottoms and everyday kurtas, then move into set dressing co ords, dresses and party wear, or choose bridal and wedding guest lehengas. Men have extended sizes for casual and festive ethnic clothing, including kurtas and matching bottoms.
Apella came up for 90 shopper searches on Moodloom. Real things people typed, in their own words:
Moodloom makes ad creatives for Apella from the garments already here: new photographs of the pieces you already sell, in your own logo, palette and voice.
Feed, Story and Carousel, at the sizes Instagram and your own Ads Manager ask for. You download the files and run them yourself.
Fashion discovery for rising Indian D2C brands.
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