Asuka Couture positions itself as fine dressing for the modern Indian man, spanning ethnic wear and western wear with a strong ceremonial and occasion-led lean. The live catalog sits in a premium band, with a core price of Rs 26,500 and a peak of Rs 68,950, while the entry point at Rs 8,450 keeps a small foothold in more accessible product. The assortment is concentrated in tops, outerwear, and ethnicwear, and the product mix points to statement menswear built around silk, embroidery, sequins, metallic thread, resham thread, beadwork, and beads.
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A mood, an occasion, a feeling, matched to real, wearable pieces from independent Indian brands.