BANANA labs is a craft-led Indian label making modern womenswear and a smaller BANANA Man line, with kurtas, tops, dresses, kaftans, sarees, sets and bags at the centre. It positions itself around preserving Indian handcrafts, but insists the product should first read as well designed, effortless everyday style, not as artisanal or sustainable-only buying. The store also foregrounds special edit language like Crossroads, Illume, Twister and Pitch to Get Rich editions, which gives the range a curated, drop-based feel rather than a basic essentials label.
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A mood, an occasion, a feeling, matched to real, wearable pieces from independent Indian brands.