Begums of Awadh

Begums of Awadh focuses on Lucknowi Chikankari, the delicate white thread work inspired by Awadhi heritage. The pieces are handcrafted in small batches and come with a Certificate of Authenticity, so the embroidery is meant to be visible and lived in. Fabrics are chosen to feel light and breathable, from airy georgette to soft cotton, with tonal thread details across tunics and co ord sets.

The label’s range is built around women’s day to day Indian wear and dressed up gatherings, including office wear, brunch, travel, Rakhi, Navratri, and business meetings. Shapes stay relaxed and flattering, with long kurtas paired with tulip pants, straight pants, and co ords, plus options like gowns and Angarakha inspired silhouettes. The palette often blends bright yellow with warm browns for a polished modern ethnic look.