Berribon

Berribon is a menswear label built around shirts and a smaller chinos offering, with the website framing it as 'Elevating your traditional style game' and 'making shopping easier' so you can hustle in comfort. The range leans on printed, checked, striped and solid shirts in cotton, linen, seersucker and corduroy, plus a few kurta touches in the navigation and copy. Its own language emphasizes premium quality made affordable through vertical integration and direct to consumer selling, while the live assortment is heavily discounted and centered on easy-wearing everyday and office-ready shirt styles.