Chidiyaa

Chidiyaa is an artisan-led ethnic and fusion wear label built around handblock printed cotton, with sarees, dresses, blouses, kurtis, kurta sets, tops, bottoms and dupattas at the centre of the range. Its copy positions the brand as a balance of Indian heritage and contemporary aesthetics, with versatile fits, sustainable fashion, and pieces meant to work for both festive moments and everyday wear. The live catalog shows the strongest volume in block printed cotton sarees and dresses, supported by matching separates and a smaller set of handwoven, linen, mashru silk, brocade and zari pieces.