Alterego

Alterego is a homegrown label of handcrafted dresses, co-ords, tunics and easy separates built around minimal, everyday wear with a polished finish. Its copy leans on ease, charm, texture and fit, and the catalog shows a core of cotton, mulmul cotton, modal silk and handloom cotton pieces, with some silk and metallic embellishment for a more dressed-up edge. The range sits around elevated basics and quiet, chic daywear, with enough decorative and occasion-leaning pieces to move from casual evening outings to festive dressing.