Countrymade sits in premium occasion and occasion-adjacent ethnic and contemporary wear, with dresses, tops, bottoms, outerwear and ethnicwear priced from Rs 11,990 to Rs 34,990. The tight spread and almost no markdowning point to a disciplined full-price brand rather than a discount-led one, with most of the assortment clustering around the Rs 22,990 core.
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A mood, an occasion, a feeling, matched to real, wearable pieces from independent Indian brands.