Dhaaga & Co. is a Lucknow Chikankari house built around highly worked ethnicwear and couture pieces, with a clear split between artisanal pret and statement occasionwear. Its website positions the craft as living and evolving, not nostalgic, and its range runs from accessible chikankari sets to elaborate lehengas, sarees, shararas, and special pieces made to request. The brand foregrounds hand embroidery across multiple techniques, especially Chikankari, with silhouettes that push the embroidery into newer forms such as blazers, co ords, shirts, skirts, and one shoulder pieces.
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A mood, an occasion, a feeling, matched to real, wearable pieces from independent Indian brands.