Diamondlady is a western wear label built around trending dresses, from chic midi dresses to elegant maxi gowns, with a strong focus on bustier, ruched, bow, lace-up and slit details. Its store leans heavily into dress-led occasion and going-out styles, while still carrying tops, bottoms, outerwear, ethnicwear and loungewear as a broader fashion assortment. The brand presents itself as a source of dream-like dresses for the modern woman, with a price band that keeps most styles around the mid Rs 1,600s to Rs 2,200.
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A mood, an occasion, a feeling, matched to real, wearable pieces from independent Indian brands.