Dulaar

Dulaar is a baby and kids brand for clothing, swaddles, cloths, jhablas, rompers, bedding, accessories, gift sets, and toys, with a clear tilt toward newborn to early childhood and a smaller adult festive range. Its own copy frames it as organic, sustainable, and luxe, with slow-fashion values, premium comfort, and carefully sourced fabrics and prints. The brand leans on Indian influences translated through a minimalistic Scandinavian aesthetic, and it also uses gifting and festive wear as important storefront cues.