Enamor is an online lingerie and intimate-apparel brand that sells bras, panties, nightwear and sportswear, with bra and athleisure as its clearest pillars. Its own copy frames it as bringing premium fashion lingerie to Indian women and says it has helped elevate lingerie from a basic need to an exquisite essential. The live assortment backs that up with a strong bra-led range, plus panties, activewear and loungewear, and specific lines like Bamboo Cotton, CloudSoft, Fabcool, Bodysync and bridal pieces.
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A mood, an occasion, a feeling, matched to real, wearable pieces from independent Indian brands.