Essence of India

Essence of India sells hand-woven, semi-hand-woven sarees and fabrics, with a clear focus on fabric by the metre as well as select sarees. Its copy positions the brand around trust, quality, direct work with weavers, and revived regional weaves such as Paithani, Karvati-bordered tussar silk from Vidharbha, Himroo from Aurangabad, and Kunbi from Goa. The live assortment also leans into more contemporary, economical, user-friendly yardage, especially linen, cotton linen flax digital prints, and handwoven munga silk.