Ethnic Finery

Ethnic Finery is a size-inclusive Indian womenswear label built around custom-made, handcrafted dresses and ethnic-inspired daywear. Its core range sits on wrap dresses, A-line and fit-and-flare dresses, shirt dresses, maxi dresses and anarkalis, with a strong emphasis on ikat, patchwork and rayon cotton pieces that are meant to feel wearable rather than heavily occasioned. The brand frames itself as personalised, fit-led and memory making, with clothes that 'fit you, exactly as you are' and are made to become 'cherished memories'.