Ethnic Rajasthan is a Jaipur based home furnishing and apparel brand built around Rajasthani block print and handmade cotton goods. Its core offer spans kurti tops, shirts, bedsheets, curtains, table covers, co ord sets, quilts, jackets and kids ethnic dress, with the strongest emphasis on cotton home linen and everyday wear in printed, craft led formats. The brand positions itself as making Rajasthan's crafts available as usable products for the home and wardrobe, with worldwide delivery and frequent first order discounts.
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A mood, an occasion, a feeling, matched to real, wearable pieces from independent Indian brands.