Farida Gupta

Farida Gupta is a hand block-printed Indian ethnic wear label built around comfort-first everyday dressing. It sells kurtas, tops, bottoms, dresses, scarves and loungewear in cotton-led fabrics, with Sanganeri, Bagru and Akola craft references, embroidery and Ram Buta motifs doing the work of distinction. The brand positions itself as artisan-made, women-led and city-shoppable, with a steady stream of new launches and offline exhibitions alongside its website.