Cotton Block Print Kurta Sets · craft-led everyday ethnicwear
Farida Gupta makes cotton-led Indian ethnicwear shaped for everyday comfort. Its kurtas, tops, bottoms, dresses, scarves and loungewear are hand block-printed with Sanganeri, Bagru and Akola craft references, plus embroidery and Ram Buta motifs in rich red, blue, pink and teal.
Farida Gupta’s pieces are built around hand block printing on soft cotton, including gauze slub, cotton dobby and kota doria, with occasional lace and embroidered details. Motifs like paisley and floral patterns show up across kurta surfaces and coordinating separates, using cotton for an easy, breathable drape.
The range is made for daily ethnicwear, from workday kurtas to weekend loungewear and casual celebration. Styles are kurta-led with matching bottoms and scarves, offered for spring summer wear and for browsing at city pop-ups and exhibitions, with entry pieces around Rs 850 and most core options near Rs 1,305 up to about Rs 2,050.
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