Floret

Floret is an affordable lingerie and activewear brand built around bras first, then panties, camisoles, and track pants. Its own copy pushes comfort, support, and fit, with a lot of attention on wire-free, non-padded, full coverage, minimizer, seamless, convertible, front open, backless, and sports bra styles. It presents itself as direct to customer, price-conscious, and made to make lingerie an easier shopping experience without giving up a sense of polish or trend awareness.