Flurr

Flurr positions itself as premium workwear and performance apparel for Indian women, built around office wear that moves into activewear and leisurewear. The range centers on tailored trousers, structured tops, stretch pants, co-ords, leggings, tights and sports bras, with a clear bias toward pieces that can go from the boardroom to the gym bag. Its own language stresses breathable stretch fabrics, polished looks, and everyday comfort, with Indian-made production and a points-led loyalty hook.