Gehru Label

Gehru Label is a western wear brand for women that sits between everyday dressing and dressed up occasion looks. Its website frames the line as modern Indian wear with heritage techniques, contemporary aesthetics, and slow fashion values, while the live catalog leans heavily on tops, dresses, and a smaller outerwear and ethnicwear mix. The range is built around floral and polka motifs, with pieces meant to feel wearable on repeat rather than trend led one off buys.