Hamari Asha

Hamari Asha is a livelihood and upliftment initiative for rural women, backed by the Raman Kant Munjal Foundation, that sells handcrafted home and gifting products made by women artisans. The range runs from everyday pouches, totes and wallets to table linen, tissue box covers, candles and personalised gift sets, with gifting called out repeatedly as a use case. Its positioning is cause led and utility led at once, with the brand foregrounding handcrafted products, natural materials, customization and the idea of buying to support women’s economic independence.