House of Sal sells women’s clothing and jewellery as an accessible, fashion-forward wardrobe of co-ord sets, dresses and add-on accessories. Its own copy leans on soft fabrics, flattering silhouettes, timeless style and modern versatility, with most of the assortment presented as easy occasion-ready sets and wear-anywhere pieces. The brand also frames itself as a luxurious fashion house for the masses, with peppy palettes, romantic hues and a strong summer-destination mood.
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A mood, an occasion, a feeling, matched to real, wearable pieces from independent Indian brands.