Idaho Clothing

Idaho Clothing positions itself as Jaipur’s premium ethnic and western wear for women, with a strong bias toward flared occasionwear in kurta sets, suit sets, maxis, sharara sets, farshi sets, sarees and lehengas. The brand sells comfort as style and repeatedly frames its pieces around festive celebrations, weddings, special occasions and everyday confidence, with a catalog that moves from cotton daywear around the mid Rs 3,000s to heavily worked lehengas and maxis at Rs 10,000 to Rs 15,000. Its distinct lane is polished Indian occasion dressing that still foregrounds ease, especially in cotton farshi salwar sets and anarkali silhouettes rather than only heavy bridal looks.