ILAMRA is a sustainable clothing label built around 100% organic cotton and naturally dyed garments, with ready to ship pieces and customisation available on all products. Its range spans dresses, tops, co-ords, bottoms, outerwear, ethnicwear, loungewear and even menswear, but the clearest centre of gravity is craft led everyday clothing with a tent top signature and occasional festive pieces like lehengas and occasion wear. The brand frames itself as locally sourced, handmade, slow and circular, with a strong emphasis on process, patience and small batch production.
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A mood, an occasion, a feeling, matched to real, wearable pieces from independent Indian brands.