Instore

Instore is a Chennai based women’s clothing store built around kurtis and kurti sets, with tops, dresses, ethnicwear and loungewear rounding out the range. It positions itself as an affordable, sustainable designer fashion destination with India wide and worldwide shipping, and it leans hard on everyday cotton wear, office wear, college wear, festive casuals, and richer occasion pieces in silk cotton and zari. The site frames the brand as a trusted name since 2005, with in house design and a strong catalogue of named styles rather than generic basics.