Juniper Fashion is a Jaipur based premium ethnic and fusion wear brand for women, built around kurta sets, dresses, co-ords, suit sets, lehenga choli sets, jumpsuits, tops and tunics, and bottoms. Its copy keeps stressing that the clothes are "real clothes, real quality, and real prices", with options for the office, a wedding next weekend, daily wear, and festive dressing. The brand frames itself as thoughtfully designed, contemporary, and heritage leaning, with a strong factory and craft story behind it.
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A mood, an occasion, a feeling, matched to real, wearable pieces from independent Indian brands.