Karaj Jaipur is a handcrafted Indian ethnicwear label built around kurta sets, anarkalis, shararas, lehenga sets, co-ords, kaftans and pre-draped sarees. Its store and social copy lean on summer dressing, festive occasions, everyday elegance and a steady sale-first retail rhythm, with a visible focus on Chanderi, mul chanderi, linen, cotton, chikankari, block print, bandhani and embroidered set dressing. The brand sits in accessible-premium ethnicwear, with most of the range clustered around the Rs 4,000 to Rs 6,000 mark and a higher peak for silk and embellished pieces, while the heavy markdowning keeps much of the catalog in promotion.
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A mood, an occasion, a feeling, matched to real, wearable pieces from independent Indian brands.