Kraus Jeans

Kraus Jeans is a casual wear lifestyle brand centered on women’s denim and everyday bottoms, with tops and a smaller spread into dresses, knitwear and outerwear. Its pitch is fit first, with repeated emphasis on jeans that suit the body structure of Indian women, comfort, confidence and a fusion of fashion and technology. The live assortment looks like an accessible denim led wardrobe built around straight fit, wide leg, cargo and skinny jeans, plus tees and tops for daily wear.