Label Aja Chikankari

Label Aja Chikankari is a Lucknow chikankari label built around 100% hand embroidered pieces, with a live mix of short kurtis, long kurtis, kurta sets, bottomwear and a few dresses and tops. It leans on artisan-made, sale-led everyday ethnic wear, with a stronger current in mulmul, cotton, rayon, muslin and georgette than in occasion-heavy ornament. The brand also splits its range into accessible price points, a festive suit set lane, an under Rs 999 entry edit, and a small premium edit with chanderi silk, viscose and mukaish.