Label Amrita is a Delhi based women’s ethnic wear brand focused on shararas, suits, anarkalis, indowestern sets, and party wear dresses. Its store leans on heavily worked, occasion ready pieces in the mid price band, with lots of mirror work, sequins, embroidery, and farshi salwar and coord set variations. The brand presents itself as premium and elegant, while its own wording also stresses “international contemporary designs” with an ethnic touch and worldwide delivery to over 30 countries.
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A mood, an occasion, a feeling, matched to real, wearable pieces from independent Indian brands.