Label Flavia positions itself as trendy women's fashion with a premium ethnic and western wear mix, but the live assortment sits in accessible everyday pricing. Its core is co-ord sets, loungewear, nightwear, dresses, shirts, kurta sets and plus size edits, with a clear leaning toward printed comfort sets and easy occasion wear. The copy frames the clothes as statement pieces for daily life, travel, resort moments and at home dressing, rather than ornate occasion wear.
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A mood, an occasion, a feeling, matched to real, wearable pieces from independent Indian brands.