Label Madhuri Thakkar

Label Madhuri Thakkar makes easy-to-wear festive outfits for contemporary Indian women who want traditional but lightweight, subtle designs with a polished, put-together feel. The range leans heavily on A-line suits, kurta sets, tunics, dresses and ethnicwear separates in cotton, mul cotton, mul chanderi and crepe, with embroidery, threadwork, mirror work and occasional ajrakh or kalamkari accents. Its own copy repeatedly sells comfort, breathability and everyday elegance, but the catalog shows it is really strongest in soft festive daywear that can move from office, brunch, small gatherings and casual celebrations into more dressed-up occasions.