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Label Mavi is a saree-first ethnic wear brand built around handloom and lighter occasion-friendly drapes, with a strong push to make sarees part of everyday dressing, not only festive wear. Its catalog and copy lean on tissue, mul cotton, linen, zari, and sequin accents, with product names like Sona, Sunahari, Ishira, and Mehfil that frame each saree as a distinct drape. The range sits in accessible-premium territory, with most pieces clustering around Rs 2,599 to Rs 3,899 and a higher peak at Rs 5,999 for linen, so it reads like a focused mid-market saree label rather than a broad price-spanning brand.