Label Nobo is a women’s fashion brand that sits between Indian dressiness, off-beat western separates, and bohemian resort mood. Its store is built around co-ord sets, dresses and jumpsuits, ethnic suit sets, tops, bottoms and light layering, with collections like The Royal Ease Edit, The Metal Muse, Mood Swings and Khayaal. The copy keeps returning to freedom, no boundaries, comfort, and clothes that can move from beach, to festive, to luxury outing without forcing the wearer into one type.
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A mood, an occasion, a feeling, matched to real, wearable pieces from independent Indian brands.