LinenRaj makes white men’s linen shirts and treats the white shirt as a standard, not a fashion statement. Its copy leans on 100% European flax linen, Indian tailoring expertise, and the idea of purity, presence, and cultural pride, with shirts designed for everyday wear, festivals, meetings, events, and ceremonial moments. The assortment is extremely focused, essentially one category in two sleeve lengths, both priced tightly around Rs 2.2k to Rs 2.3k.
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