London Cotton

London Cotton is a men’s shirt brand sold as premium, but its live range sits closer to accessible-premium, with most pieces landing between Rs 699 and Rs 999 and a top end of Rs 1,599. The assortment is built around shirts, short linen kurtas, cargo shirts, paper cotton shirts and check cotton shirts, with comfort, easy wear and sharp pricing front and center. Its copy keeps repeating breathable, lightweight, easy to press and all-day comfort, so the brand reads as a value-led shirt specialist rather than a formal occasion label.