Maatshi

Maatshi is Prashanti’s exclusive women’s ethnic wear brand, built around ready-to-wear kurtis, salwar suits and everyday casual wear with a clear second life in festive dressing. The store foregrounds daily new drops, unbeatable prices and a broad mix of cotton, chanderi, silk-cotton and embroidered dress materials, so it reads as an everyday ethnic wardrobe with occasion-ready pieces layered on top. It also leans into made-to-fit service for unstitched dress materials, which makes the assortment feel more practical and personal than a pure trend-led kurti shop.