Mabish Store

Mabish Store, also styled as Mabish By Sonal Jain, sits in the gap it says it found between high-end designer wear and fast fashion. It sells affordable designer wear for women, with dresses and fusion wear as the stated USP, alongside co-ords, tops, nightwear, kaftans, satin dresses, fusion sets and jumpsuits. The brand leans on festive and occasion dressing, but it also pushes cotton lycra trousers and co-ords for errands, lounging and casual outings, so the range moves from celebration to everyday comfort within a mid-priced Indian occasionwear frame.