Missprint

Missprint positions itself as desi with a global appeal, selling Indo western clothing and Indian ethnic wear that is handcrafted in Jaipur and framed as upscale, everyday-usable fashion. Its core offer is kurta sets, co ord sets, dresses, tops and ethnic wear built around hand block print, embroidery and silk Chanderi, with a strong emphasis on wearable comfort, festive readiness and an all body size range from XS to 6XL. The brand talks like a craft led retailer that wants its pieces to feel timeless, breathable and elegant rather than short lived or trend only.