MyDesignation

MyDesignation is a men’s fashion label built around Malayali cultural references, with shirts, T-shirts, joggers and occasional pants that mix festival storytelling with contemporary casualwear. The brand frames itself as a destination for “fashion with a soul” and says it is a first-ever Malayali merchandise brand, with a mission to help people wear their vibe and express individuality. Its strongest commercial lane is printed and embroidered shirts, especially Onam-led drops and culturally named pieces like Simha Yali, Theyyam Samurai, Warli Tales and Kutch Heritage, sold at accessible-premium prices with no markdowns.