Lyra Women's Wear is a women’s basics and everyday apparel brand built around comfort, stretch and low-friction wearability. Its store is strongest in bottom wear, with leggings, palazzos, pants, joggers, co-ord sets, sleepwear, lingerie and activewear, plus a smaller spread into tops, innerwear and ethnic-leaning pieces like chikankari palazzos. The brand says it sits in the mid to premium segment while still stressing affordable prices, and its website frames the range as practical wardrobe building blocks that move from office to street, lounging and daily wear.
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A mood, an occasion, a feeling, matched to real, wearable pieces from independent Indian brands.