Niyatee

Niyatee by Ekaurya is an easy breezy, fuss free womenswear label rooted in Rajasthan and inspired by art and culture from around the country. It sells tops, dresses and ethnicwear in breathable cottons, cambric cotton, cotton flax and mul cotton, with hand embroidered, appliqué and threadwork details that the brand frames as wearable art. The range sits in accessible mid market territory, with frequent discounts and a steady stream of new styles, so it reads as affordable, craft led occasion and everyday clothing rather than a premium occasion house.